Lingerie For Real Women of the World

Who the hell wants to be an Angel anyway?
October 23, 2019
July 22, 2019
What We Considered

  Extended cup sizing 

  Made by women, for women

  Easy-to-use fit guides

Our Picks

  ThirdLove - Best cup-size range

  Negative Underwear - Best non-padded bras

  Harper Wilde - Best price range 

  Lively - Most comfortable 

Meet the brands founded by real women, making lingerie for real women - and redefining what “sexy” looks like, every step of the way. Enter size inclusivity, diversity, women supporting women - and most importantly an absence of uncomfortable cups, wires and padding (because life is short and that shit hurts). We’re all finally starting to embrace the true meaning of a beautiful woman -- the one staring right back at you in the mirror, no matter what you choose to wear.



Meet ThirdLove - the lingerie company with a Fit Finder that has helped over 10 million women find the perfect bra. Their bras are seamless, elastic free and stitch free for maximum comfort. ThirdLove also gives us half sizes and hybrid foam that conforms to our bodies. Talk about inclusion in every way

The Facts

  “Best for these shapes” guide 

  Size range:  Band Sizes- 32-48, Cup Sizes- AA-I

  Founders: Heidi Zak and her husband, David Spector

Brand Standards

  Partners with I Support the Girls

  Donates on International Women’s Day

  For women, by women

Negative Underwear


Negative Underwear is all about the details, so instead of getting frills, we get finely crafted undies that last for more than three weeks until the next 10 for $35 sale. They use Japanese elastic for maximum comfort and pay attention to the details that really matter. That’s right, they’ll last you a hell of a lot longer than that.

The Facts

  Known for their honeycomb micromesh bras

  Size range: Cup- A-DD 

  Founders: Lauren Schwab and Marissa Vosper

Brand Standards

  For women, by women 

  Believe you don’t need frills to be feminine

  Quality assurance in all products

Harper Wilde


Harper Wilde is breaking the stereotype; girls should not have to go through hell and back when trying to find a comfortable bra.  Harper Wilde even makes it easy to decide what you need with their three styles all priced at $35. You can even opt for the bundle option, letting you customize all of your bras all in one shot.

The Facts

  Fit quiz & home try-on program

  Size range: Band Size- 32-42, Cup Size- A-F

  Founders: Jenna Kerner and Jane Fisher

Brand Standards

  A portion of each sale goes to The Girls Project

  Collab with @for___days to recycle unwanted bras

  For women, by women 



Lively is embracing what really makes us sexy - like being adventurous, athletic and quite frankly, our true badass selves. To describe it, they’ve coined the term Leisurée. Basically, it’s athleisure for our lady parts — amen, sister. These bras and panties are made for us to enjoy the ultimate comfort. And yes, they have maternity options too!

The Facts

  Easy to use, detailed fit guide

  Size range: 32A, Up to sizes DDD 

  Founder: Michelle Cordeiro Grant

Brand Standards

  Inspiring women to redefine ‘sexy’

  Extend their values to their company owned factory

  For women, by women

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image credits: ThirdLove, @kellylemon, @thirdlove, @allieleedaisy, @kendallmariecmakeup/ Livley: @natalie_knows, @wearlively, @beautifullychelsea/ Negative Underwear, @bethanycmeyers, @aya_kanai, @onenitewithparis, @chinaealexander/ Harper Wilde,, @noelledowning, @readypretty, @sustainablyfasion/ True & Co., @a_matos, @lis_fashionablemis, @hellokody, @ligayaslegit/ Knix, @ligayaslegit, @missjullyblack, @allisonkimmey, @2beansmeg, @kirbycerosek/

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