About Us

The verticale

Why We're Here

Every brand here has a story. We set out to create a place for finding the new generation of innovative brands that stand for something beyond the product. At The Verticale you’ll find brands with real people behind them that aim to work toward a better tomorrow. 

We exclusively curate brands that meet our standards: quality goods from mission-driven companies that take a human-centric approach to their place in the world. Individuality, diversity and inclusion are at the forefront of who we are. 

Founder’s Note

We created The Verticale because the brands we feature are ones we're genuinely excited to see in our closets or on our kitchen counters. To us, it’s about more than a product -  it’s about a lifestyle.

Jaclyn spent 8 years working in the fashion industry - from emerging brands to a department store - from high end to low. More than enough time to see how the traditional retail system is broken at both ends - and to truly appreciate how these brands are doing it so much better.

Michelle built her career working with up-and-coming startup brands and saw how difficult it is for people (like us) to find them- mainly because there are so many brands out there, and too much confusing information.

We believe great brands deserve to be discovered, so we decided to partner up and bring these better brands together. We hope we’ll become your go-to for finding better brands.

Jaclyn Grauman & Michelle Silverstein

How we define Verticale-approved brands.

1. Mission-driven and meets our Verticale Value standards
2. Quality goods designed to last
3. Approachable, inclusive & authentic brand voice


Enter a better way to shop. 

At The Verticale, it’s always been our vision to make it easier for you to find the brands that matter. That’s why we’ve launched a marketplace where you can discover and shop this new world of brands in one place.

Our Name.

Our name comes from a niche term that describes the space we write about - Digitally Native Vertical Brands. Vertical brands are born online and change the game by selling directly to you - yes, that means no wholesale markups thus fairer prices - but more importantly it means they focus their efforts on doing what’s in your best interest, not the retail store’s.

Vertical evolved to Verticale, and then when we decided to create an online destination - The Verticale. You get the picture.